PG · NYSE · Household & Personal Products
The Procter & Gamble Company, commonly known as P&G, is one of the world’s largest consumer goods companies, with a portfolio spanning beauty, grooming, health care, fabric care, home care, baby care, feminine care, and…
Current price
$156.24
▲ +$3.20 (2.09%) today
ET&A View
Last reviewed 16 September 2026
ET&A sees significant upside from the current price with an attractive risk/reward profile.
Procter & Gamble remains one of the highest-quality defensive consumer franchises globally, supported by category-leading brands, enormous distribution scale, resilient demand and exceptional cash generation.
Business Health
Is the business financially healthy?
Mostly healthy
Margins, cash generation and the balance sheet stand out.
Overall
Revenue
$87.0bn · ↑ +3% last year
Earnings
$15.8bn · ↑ +0% last year
Margins
Keeps 22% of sales as operating profit
Cash generation
$15.1bn spare cash a year · 17% of sales
Balance sheet
Debt ≈ 1.0 years of earnings
Dividend
2.8% yield · Pays out 64% of earnings · covered 1.6×
Investor View
Open a section for the detail behind the quick view.
Procter & Gamble remains one of the highest-quality defensive consumer franchises globally, supported by category-leading brands, enormous distribution scale, resilient demand and exceptional cash generation. FY2026…
The complete ET&A view
See our full reasoning, what could drive the shares higher or go wrong, our Fair Value and Preferred Entry, and how our view has changed.
Reported annual results, newest first · Market data. “Growth” is the change in sales on the year before.
| Year | Revenue | Growth | Operating margin | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| FY2026 | $87.0bn | +3.3% | 22.7% | $16.0bn | $6.62 | $15.1bn |
| FY2025 | $84.3bn | +0.3% | 24.3% | $16.0bn | $6.51 | $14.0bn |
| FY2024 | $84.0bn | +2.5% | 23.7% | $14.9bn | $6.02 | $16.5bn |
| FY2023 | $82.0bn | — | 22.1% | $14.7bn | $5.90 | $13.8bn |
Investors who want regular income
Also suits: Cautious investors protecting their savings · Investors who want a mix of growth and stability
ET&A sees significant upside from the current price with an attractive risk/reward profile.
Compare Procter & Gamble Company with any company → The model’s own peer calculations are in the Research View.
The Procter & Gamble Company, commonly known as P&G, is one of the world’s largest consumer goods companies, with a portfolio spanning beauty, grooming, health care, fabric care, home care, baby care, feminine care, and family care products. The company owns many globally recognised brands, including Tide, Ariel, Pampers, Gillette, Oral-B, Head & Shoulders, Pantene, Olay, Always, Bounty, Charmin, Febreze, and other everyday household and personal care products.
P&G’s strength comes from its brand portfolio, global distribution network, research and development capability, and exposure to repeat-purchase categories used by consumers every day. Its business benefits from pricing power, product innovation, retailer relationships, and strong positions in essential categories such as laundry, grooming, oral care, baby care, and household products. This gives Procter & Gamble a defensive consumer staples profile with long-term relevance across developed and emerging markets.
Household & Personal Products · USA
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As of 14 October 2026
Standard ways of comparing the share price with the company’s earnings, sales and cash. Tap the “i” for what each one means.
| Measure | Today | Source |
|---|---|---|
| P/E | Members | |
| Forward P/E | Members | |
| EV/EBITDA | Members | |
| Price/Sales | Members | |
| FCF Yield | Members |
Valuation ratios are part of ET&A membership.
Other published measures
Use the 5Y and Max ranges on the price chart at the top of the page.
Forecasts are market consensus or calculated from forward EPS — not ET&A estimates, and they can be wrong.
Powered by the ET&A Valuation FrameworkHow Fair Value & Preferred Entry work →
Read the full ET&A methodology →The ET&A View combines our assessment of the business with where today’s price sits against our Preferred Entry and Fair Value. It is a considered judgement, not a mechanical score.
ET&A Score: ET&A's overall assessment of business quality, valuation, growth and risk, out of 10. It weighs business quality, financial strength, growth, valuation, risk, future prospects.
Powered by the ET&A Company Assessment FrameworkSee the full framework →
The automatic, rules-based scores that feed our research. The ET&A Score blends these with our own analysis of the business and its value. How the framework works →
Highly profitable · Sound · Positive
Context — not part of the score
Valuation and share-price swings describe the shares, not the company, so they are judged in the ET&A Score and View instead.
Based on the factors that could be measured (45% of the model).
Each area is scored from 0 to 10 on ET&A’s methodology scales — the same ones our research uses — then given a word: Excellent from 8.5, Strong from 7, Good from 5.5, Average from 4.5, Below Average from 3, Weak below 3. The overall answer is the average of the areas we could rate (at least three); the dividend isn’t part of it.
| Area | Based on | Score | Rating |
|---|---|---|---|
| Revenue |
Rated on 3-year average revenue growth, on ET&A's growth scale. | 4.6 / 10 | Average |
| Earnings |
Rated on 3-year average earnings growth, on ET&A's growth scale. | 4.9 / 10 | Average |
| Margins |
The average of operating and net margin, each scored on ET&A's margin scales. A negative margin scores 1 (Weak). | 7.5 / 10 | Strong |
| Cash generation |
Free cash flow as a share of sales, on ET&A's cash-generation scale. | 9.0 / 10 | Excellent |
| Balance sheet |
Net debt ÷ EBITDA — roughly how many years of operating earnings would repay the debt — on ET&A's leverage scale. | 7.5 / 10 | Strong |
| Dividend |
Dividend yield on ET&A's income scale. Not part of the overall health rating. | 5.8 / 10 | Good |
| Overall | Average of the 5 rated areas | 6.7 / 10 | Good |
Where each band starts on the scales above. They are fixed and identical for every company we cover; they come straight from ET&A’s methodology, so a company is judged the same way here as in our research.
| Measure | Excellent | Strong | Good | Average | Below Average | Weak |
|---|---|---|---|---|---|---|
| GrowthStructural Growth (Fundamental Conviction) | 18%+ | 10%+ | 5.0%+ | 1.7%+ | −2.5%+ | below −2.5% |
| Operating marginCompetitive Position (Fundamental Conviction) | 29%+ | 20%+ | 13%+ | 7.5%+ | 0%+ | below 0% (loss) |
| Net marginEarnings Durability (Fundamental Conviction) | 23%+ | 15%+ | 9.8%+ | 6.0%+ | 0%+ | below 0% (loss) |
| Free-cash-flow marginCapital Allocation (Fundamental Conviction) | 15%+ | 8.5%+ | 3.8%+ | 1.3%+ | −2.5%+ | below −2.5% |
| Net debt ÷ EBITDAStructural Risk (Fundamental Conviction) | net cash | ≤ 1.5× | ≤ 2.8× | ≤ 3.6× | ≤ 5.0× | above 5.0× |
| Return on equity (banks & insurers)Bank and insurer quality | 16%+ | 12%+ | 9.0%+ | 6.7%+ | 2.7%+ | below 2.7% |
| Equity ÷ assetsBank capital | 7.5%+ | 6.0%+ | 4.7%+ | 4.0%+ | any | — |
| Dividend yieldIncome factor (ET&A Quant Score) | 5.8%+ | 4.0%+ | 2.5%+ | 1.8%+ | 1.0%+ | below 1.0% |
Band floors: Excellent 8.5 · Strong 7 · Good 5.5 · Average 4.5 · Below Average 3 (scores out of 10). Utilities and property companies’ structural debt is scored 6.5, as in ET&A’s risk model.
No research notes have been published for Procter & Gamble Company yet.
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