Amazon’s Most Valuable Business May Not Be Retail
Amazon may be best known as an online retailer, but its real value increasingly lies in the infrastructure behind it. AWS, advertising and logistics are turning the company into a critical platform for global commerce and the digital economy.
ET&A Research · 28 July 2026
For most consumers, Amazon remains synonymous with online shopping. It is the place people visit to purchase household essentials, electronics, books, groceries and almost anything else that can fit inside a delivery box.
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