The Generational Affordability Crisis: Why Young People Can No Longer Afford the Lives Their Parents Had
For many young people, the traditional milestones of adulthood have not disappeared—they have simply moved further out of reach.
ET&A Research · 24 July 2026
There is a growing sense among younger generations that the economic system no longer offers them the same deal it offered their parents.
Insight research
Continue reading with a subscription
Insight members get deeper company research, sector analysis and premium market commentary. Or buy just this report.
More in Markets and Economics
Cheap Chinese Cars Are Forcing Britain to Choose
Chinese electric cars are becoming cheaper, better and more popular in Britain. That is good news for consumers. It may be much less comfortable for Britain's car industry.
A. Francis Ugbabe · 6 October 2026 · 4 min read
Higher for Longer Is Back
The Global Easing Cycle Is Going Into Reverse
ET&A Research · 21 September 2026 · 10 min read
The Oil Crisis Is Becoming a Shipping Crisis
The world is not simply running short of oil. Increasingly, the problem is getting the right barrels to the right place.
ET&A Research · 14 September 2026 · 9 min read