Why Toyota May Be Better Positioned Than the EV Market Thinks
Toyota has frequently been criticised for moving too slowly towards fully electric vehicles. Yet its dominance in hybrids, enormous manufacturing scale and ability to invest across several technologies may prove well suited to an electrification transition that is becoming more fragmented, regional and uncertain.
ET&A Research · 30 July 2026
For much of the past decade, the automotive industry appeared to be moving towards a simple conclusion: battery-electric vehicles would replace combustion engines, and the manufacturers that moved fastest would win.
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