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Alphabet Inc

Alphabet Inc

GOOGL · NASDAQ · Technology

Alphabet Inc. is the parent company of Google and one of the world’s largest technology businesses.

Current price

$347.64

▼ −$6.14 (1.74%) today

Share price

Live market data
▲ +103.49 (+42.39%)2025-10-13 — 2026-10-14
$412.13$376.63$341.13$305.64$270.14$234.642025-10-132026-10-14
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ET&A View

Last reviewed 14 September 2026

Buy

ET&A sees significant upside from the current price with an attractive risk/reward profile.

Fair Value
Members
12M Price Target
Members
Preferred Entry
Members
ET&A Score
8.5/ 10Strong overall
Members see what we think Alphabet Inc is worth today, our 12-month Price Target, the price we would prefer to buy at and the return we expect. See membership

Alphabet is one of the world's highest-quality technology franchises, combining dominant positions in Search, YouTube and digital advertising with an increasingly powerful AI and cloud platform.

Is it expensive?

Read our full view

Why we like it

  • Profits are growing fast (+32%).
  • Holds more cash than debt.
  • Very profitable — keeps about 34% of its sales as profit.

What worries us

Members see every risk we are watching. See membership

Business Health

Is the business financially healthy?

Yes — very healthy

Revenue, earnings, margins, cash generation and the balance sheet stand out.

Overall

Excellent

  • Revenue

    $445.9bn · ↑ +15% last year

    Growth Strong

  • Earnings

    $244.1bn · ↑ +32% last year

    Growth Excellent

  • Margins

    Keeps 34% of sales as operating profit

    Excellent

  • Cash generation

    $73.3bn spare cash a year · 16% of sales

    Excellent

  • Balance sheet

    More cash than debt

    Excellent

  • Dividend

    0.3% yield · Pays out 4% of earnings · covered 23.5×

    Yield Weak
Financial and earnings trends

Investor View

More on Alphabet Inc

Open a section for the detail behind the quick view.

Our full viewET&A's complete thesis — why we hold the view we do.

Alphabet is one of the world's highest-quality technology franchises, combining dominant positions in Search, YouTube and digital advertising with an increasingly powerful AI and cloud platform. Recent results…

Insight

The complete ET&A view

See our full reasoning, what could drive the shares higher or go wrong, our Fair Value and Preferred Entry, and how our view has changed.

  • Our View in full
  • What could drive it higher / go wrong
  • Fair Value & Preferred Entry
  • How our view has changed
Explore Insight →Included with Insight
What could drive it higher — and what could go wrongThe catalysts and risks we are watching.
Members see every catalyst and risk we are watching. See membership
Valuation discussionWhere today's price sits, and how it compares with the company's own history and its peers.
Members see where the price sits against our valuation, its history and its peers. See membership
Who it suitsStrategy suitability and investment style.

Long-term growth investors

Also suits: Investors who want a mix of growth and stability

Investment styleQualityGrowthET&A strategies: Balanced, Growth · what these mean
How it compares with peersOther companies we cover in Technology.

Compare Alphabet Inc with any company → The model’s own peer calculations are in the Research View.

What the company doesThe full company profile.

Alphabet Inc. is the parent company of Google and one of the world’s largest technology businesses. Its core operations include Google Search, YouTube, Android, Chrome, Google Play, Gmail, Google Maps, and Google Cloud. The company makes most of its money from digital advertising, particularly through Search and YouTube, while also generating revenue from cloud services, app store purchases, subscriptions, hardware, and enterprise technology solutions.

Beyond its core Google businesses, Alphabet also invests in longer-term growth areas through its “Other Bets” division, which includes projects such as Waymo, its autonomous driving business. In simple terms, Alphabet is a global technology platform built around how people search for information, watch content, use mobile devices, access software, and increasingly, use artificial intelligence. Its scale, product reach, and role in the digital economy make it one of the most important companies in global technology.

Technology · USA

Research ViewOpen the full researchFull financial statements, valuation multiples, historical data, forecasts, methodology, scoring calculations and the valuation model.

For detailed analysis. Each section opens on its own.

Financial statementsEvery published figure with its source, the market snapshot and connected sheets.

Income

Revenue
$445.9bn
Gross profit
$271.5bn
EBITDA
$173.2bn
Operating profit (EBIT)
$129.0bn
Net income
$244.1bn
Earnings per share (EPS)
$19.93

Growth

Revenue growth, latest year
15.1%
Revenue growth, 3-year average
12.5%
Earnings growth, latest year
32.0%
Earnings growth, 3-year average
30.1%
Revenue growth, latest quarter vs a year earlier
24.2%
Earnings growth, latest quarter vs a year earlier
294.0%

Margins & returns

Gross margin
60.9%
EBITDA margin
38.8%
Operating margin
34.0%
Net margin
54.8%
Return on equity (ROE)
48.7%
Return on assets (ROA)
13.0%

Cash flow

Operating cash flow
$185.7bn
Free cash flow
$73.3bn
Free-cash-flow margin
16.4%
Free cash flow ÷ net income
0.3×

Balance sheet

Cash
$242.5bn
Total debt
$120.8bn
Net cash (more cash than debt)
$121.7bn
Net debt ÷ EBITDA
−0.7×
Debt ÷ equity
0.2×
Current ratio
2.7×

Shares & dividends

Shares outstanding
5.87bn
Market capitalisation
$4.25tn
Dividend per share
$0.85
Dividend yield
0.3%
Payout ratio
4.3%
  • Market data — the live feed (Yahoo Finance)
  • Calculated — worked out by ET&A from the figures shown, using the formulas in our methodology

Other published figures

Price / Sales
Members
EV / EBITDA
Members
Price / Book
Members
Forward P/E
Members
Valuation ratios (P/E, P/S, P/B, EV/EBITDA) are part of ET&A membership — view plans.

Market data

Live
Price$347.64
Day−$6.14 (−1.74%)
52-week range$245.45 – $402.62
vs 52-week low+41.63%
vs 52-week high−13.66%

As of 14 October 2026

P/E Ratio
17.44x
Valuation multiplesP/E, forward P/E, EV/EBITDA, Price/Sales and FCF yield — today and at Fair Value.

Standard ways of comparing the share price with the company’s earnings, sales and cash. Tap the “i” for what each one means.

MeasureTodaySource
P/EMembers
Forward P/EMembers
EV/EBITDAMembers
Price/SalesMembers
FCF YieldMembers

Valuation ratios are part of ET&A membership.

Other published measures

Price / Book
Members
Historical dataValuation history, how our view has changed, and the share-price history.

Valuation history

Members see how the valuation compares with its history. See membership

Share-price history

Use the 5Y and Max ranges on the price chart at the top of the page.

ForecastsWhat analysts expect — market consensus, not ET&A estimates.

Forecasts

Forward EPS (next year, consensus)
$15.25
Expected EPS growth, next year
10.0%
Expected revenue growth, next year
24.0%

Forecasts are market consensus or calculated from forward EPS — not ET&A estimates, and they can be wrong.

MethodologyHow ET&A values a company and reaches a view.

How we value Alphabet Inc

  1. 1. The right method for the business. Each business is valued on the method that suits its economics — earnings for most companies, book value and returns for banks and insurers, cash flows or dividends where earnings mislead.
  2. 2. What the business deserves. ET&A builds a fair multiple from the company's own quality, sustainable growth, earnings predictability and risk. History, peers and the market are checked against it, but they don't set it.
  3. 3. Fair Value. The earnings (or other basis) per share multiplied by that fair multiple, cross-checked against independent methods.
  4. 4. Preferred Entry. A price below Fair Value that leaves room for the return ET&A requires for the company's risk.
  5. 5. Is it expensive? Today’s price is placed on ET&A’s Valuation Attractiveness scale — the same measure the ET&A Score uses. Cheap is the Preferred Entry; above Fair Value the shares are Expensive, and Very Expensive once they are more than 25% above it.

Powered by the ET&A Valuation FrameworkHow Fair Value & Preferred Entry work →

Read the full ET&A methodology →

How we reach a view

The ET&A View combines our assessment of the business with where today’s price sits against our Preferred Entry and Fair Value. It is a considered judgement, not a mechanical score.

  • Business quality
  • Financial performance
  • Growth outlook
  • Debt and financial strength
  • Valuation
  • Risk
  • What could drive it higher
Buy
ET&A sees significant upside from the current price with an attractive risk/reward profile.
Accumulate
ET&A likes the company but would prefer investors to build exposure gradually.
Hold
ET&A sees limited reason to buy aggressively or sell at the current price.
Reduce
ET&A believes the current valuation or risk profile makes a smaller position more appropriate.
Sell
ET&A believes the downside risk materially outweighs the potential return at the current price.

ET&A Score: ET&A's overall assessment of business quality, valuation, growth and risk, out of 10. It weighs business quality, financial strength, growth, valuation, risk, future prospects.

Powered by the ET&A Company Assessment FrameworkSee the full framework →

Scoring calculationsBehind the ET&A Score and the Business Health ratings.

Behind the ET&A Score

The automatic, rules-based scores that feed our research. The ET&A Score blends these with our own analysis of the business and its value. How the framework works →

ET&A Quant Score

9.1/ 10Strong

Highly profitable · Strong balance sheet · Strong

Profitability & margins · Highly profitable9.2
Balance sheet · Strong balance sheet9.2
Price momentum · Strong8.9

Context — not part of the score

  • Valuation multiplesPriced on the high side
  • Share-price steadinessHigh volatility
  • IncomeLow yield

Valuation and share-price swings describe the shares, not the company, so they are judged in the ET&A Score and View instead.

Annualised volatility
Members
Max drawdown (1y)
Members
12-month return
Members
3-month return
Members
P/E
Members
Price / Sales
Members
EV / EBITDA
Members
EBITDA margin
Members
Net debt / EBITDA
Members
Dividend yield
Members
The detailed figures behind these scores — price swings, past falls, returns, valuation and margins — are part of ET&A membership. View plans

Based on the factors that could be measured (45% of the model).

Business Health ratings

Each area is scored from 0 to 10 on ET&A’s methodology scales — the same ones our research uses — then given a word: Excellent from 8.5, Strong from 7, Good from 5.5, Average from 4.5, Below Average from 3, Weak below 3. The overall answer is the average of the areas we could rate (at least three); the dividend isn’t part of it.

AreaBased onScoreRating
Revenue
  • Revenue growth, 3-year average 12.5% → 7.5

Rated on 3-year average revenue growth, on ET&A's growth scale.

7.5 / 10Strong
Earnings
  • Earnings growth, 3-year average 30.1% → 10.0

Rated on 3-year average earnings growth, on ET&A's growth scale.

10.0 / 10Excellent
Margins
  • Operating margin 34.0% → 9.3
  • Net margin 54.8% → 9.0

The average of operating and net margin, each scored on ET&A's margin scales. A negative margin scores 1 (Weak).

9.2 / 10Excellent
Cash generation
  • Free-cash-flow margin 16.4% → 8.8

Free cash flow as a share of sales, on ET&A's cash-generation scale.

8.8 / 10Excellent
Balance sheet
  • Net debt ÷ EBITDA −0.7× → 9.6

Net debt ÷ EBITDA — roughly how many years of operating earnings would repay the debt — on ET&A's leverage scale.

9.6 / 10Excellent
Dividend
  • Dividend yield 0.3% → 1.5

Dividend yield on ET&A's income scale. Not part of the overall health rating.

1.5 / 10Weak
OverallAverage of the 5 rated areas9.0 / 10Excellent

ET&A's scales

Where each band starts on the scales above. They are fixed and identical for every company we cover; they come straight from ET&A’s methodology, so a company is judged the same way here as in our research.

MeasureExcellentStrongGoodAverageBelow AverageWeak
GrowthStructural Growth (Fundamental Conviction)18%+10%+5.0%+1.7%+−2.5%+below −2.5%
Operating marginCompetitive Position (Fundamental Conviction)29%+20%+13%+7.5%+0%+below 0% (loss)
Net marginEarnings Durability (Fundamental Conviction)23%+15%+9.8%+6.0%+0%+below 0% (loss)
Free-cash-flow marginCapital Allocation (Fundamental Conviction)15%+8.5%+3.8%+1.3%+−2.5%+below −2.5%
Net debt ÷ EBITDAStructural Risk (Fundamental Conviction)net cash≤ 1.5×≤ 2.8×≤ 3.6×≤ 5.0×above 5.0×
Return on equity (banks & insurers)Bank and insurer quality16%+12%+9.0%+6.7%+2.7%+below 2.7%
Equity ÷ assetsBank capital7.5%+6.0%+4.7%+4.0%+any—
Dividend yieldIncome factor (ET&A Quant Score)5.8%+4.0%+2.5%+1.8%+1.0%+below 1.0%

Band floors: Excellent 8.5 · Strong 7 · Good 5.5 · Average 4.5 · Below Average 3 (scores out of 10). Utilities and property companies’ structural debt is scored 6.5, as in ET&A’s risk model.

Valuation model outputsFair Value, the 12-Month Price Target, Preferred Entry and the expected return — and how each was calculated.
Members see how we calculate the Fair Value and Preferred Entry. See membership
Peer calculationsThe comparable companies the valuation model used, with their multiples and returns.
Members see the peer set behind our valuation. See membership
Detailed assumptionsEvery input the valuation model used, with its source.
Members see the assumptions behind our valuation. See membership
Research notesNo research notes published yet.

No research notes have been published for Alphabet Inc yet.

Need deeper analysis on Alphabet Inc? ET&A Professional includes full company notes, valuations and models — or commission bespoke research.

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